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Privacy Policy

 

Last Updated: 12 May 2025

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1. Introduction

Littleville (“we”, “us”, “our”) is a children’s play café based in Orpington, United Kingdom. We are committed to protecting the privacy of our customers and visitors in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and guidance from the Information Commissioner’s Office (ICO).

This Privacy Policy explains how we collect, use, store, and protect your personal data. It applies to all interactions with Littleville, including those made online, in person, or through marketing channels.

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2. Who We Are

Data Controller:
Littleville
53–55 Walnuts Leisure Centre
Orpington, BR6 0TW
📧 info@littleville.uk

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3. Personal Data We Collect

We may collect and process the following categories of personal data:

a) Adults:

  • Full name

  • Contact details (email address, phone number)

  • Postal Address (Optional)

  • Booking and payment history

  • Communication records (e.g., messages, reviews, enquiries)

  • Marketing preferences

b) Children (for birthday parties):

  • First name and age (for planning purposes only)

  • General health information (e.g., allergies) when disclosed voluntarily

c) Payment Data:

  • We do not store any payment card details. Transactions are securely processed via:

    • Wix

    • Square

    • Roller

    • Direct bank transfers (for birthday party deposits and balances)

d) Technical and Device Information:

  • IP address

  • Browser type and version

  • Device identifiers

  • Website usage data (via cookies and analytics tools)

e) CCTV Footage:

  • Captured on-site for safety and security

  • Retained for up to 30 days, unless otherwise required for lawful purposes

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4. How We Collect Data

We collect data in the following ways:

  • Directly from you when you book online, make a payment, or contact us

  • Through third-party booking and payment providers

  • Via website tracking technologies (see Section 7)

  • In person at our venue, where CCTV is operational

  • From publicly shared content (e.g., social media reviews or tags)

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5. How We Use Your Data

Your data may be used for the following purposes:

[Purpose - Lawful Basis]

Processing bookings and party arrangements - Contract

Communicating with you about your booking or enquiry - Contract / Legitimate interests

Processing payments and refunds - Contract / Legal obligation

Sending marketing communications (with your consent) - Consent

Running promotional campaigns and advertising (e.g., Meta, Google) - Consent

Security monitoring via CCTV - Legitimate interests

Improving website performance and analysing traffic - Consent

Using customer reviews in marketing - Legitimate interests

Compliance with legal obligations - Legal obligation

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6. Marketing and Customer Feedback

We may use your first name and the first letter of your surname alongside positive feedback or public reviews for marketing, both online and offline (e.g., website, social media, printed flyers). We rely on legitimate interests as the lawful basis for this. If you would like us to remove your review or name from any promotional use, please contact us.

You may unsubscribe from email marketing communications at any time by following the link in any email or contacting us directly at info@littleville.uk.

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7. CCTV Surveillance

CCTV cameras operate within our venue for the purpose of ensuring safety, security, and crime prevention. All footage is:

  • Managed by a third-party security provider

  • Accessed only by authorised personnel

  • Automatically deleted after 30 days, unless required for investigation or legal action

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8. Cookies and Tracking Technologies

We use cookies and similar technologies on our website to enhance functionality, gather analytics, and deliver personalised advertising. These include:

  • Essential cookies – for secure site function

  • Analytics cookies – to analyse website performance (e.g., Wix & Google Analytics)

  • Marketing cookies – to support remarketing through platforms such as Meta (Facebook) and Google Ads

When you visit our website, you will be presented with a cookie consent banner. You can adjust your preferences at any time or manage cookies via your browser settings.

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9. Data Sharing

We may share your data with trusted third parties, including:

  • Wix – our website host and booking platform

  • Square and Roller – booking platform and payment processing systems

  • Gmail – for email correspondence

  • Advertising and analytics partners – including Meta (Facebook/Instagram) and Google

  • CCTV provider – for secure footage management

  • Regulators or legal authorities – where required by law

All third-party service providers are contractually bound to protect your personal data in line with applicable data protection laws.

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10. Data Retention

We only retain personal data for as long as necessary for the purposes for which it was collected:

  • Booking, contact, and transaction data: up to 6 years (e.g., for accounting and legal purposes)

  • Marketing preferences: until you withdraw consent

  • CCTV recordings: retained for 30 days

  • Website usage data: managed via cookie settings

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11. Your Rights

Under the UK GDPR, you have rights in relation to your personal data. These include:

  • Access – obtain a copy of your personal data

  • Rectification – correct inaccurate or incomplete data

  • Erasure – request deletion of your data in certain circumstances

  • Restriction – request restricted use of your data

  • Objection – object to processing for marketing or legitimate interests

  • Portability – receive your data in a usable format

  • Withdraw consent – for any processing done on the basis of consent

  • Lodge a complaint – with the ICO if you believe your rights have been infringed:

To exercise any of these rights, please contact us at info@littleville.uk.

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12. Data Security

We take appropriate technical and organisational measures to protect your personal data, including:

  • Secure website hosting

  • Limited access to booking and data platforms

  • Password-protected access for internal systems

  • Regular audits and review of our data handling practices

  • Use of reputable third-party services with data protection guarantees

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13. Updates to This Policy

We reserve the right to update this Privacy Policy from time to time. The most recent version will always be available on our website, and the "Last Updated" date at the top will reflect any changes. We encourage you to review it periodically to stay informed about how we use your data.

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14. Contact Us

If you have any questions, concerns, or would like to exercise your rights, please contact:

Littleville
53–55 Walnuts Leisure Centre
Orpington, BR6 0TW
📧 info@littleville.uk

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